Social Media Analytics

Social Media Analytics

Did your customer Like your business on Facebook, but write a poor review on Yelp?
Are your customers reacting positively or negatively to a social media campaign you recently launched?
How do you gain such insights and react quickly?
Our consultants specializing in social media analytics help you better understand your customers, brand, and competition by integrating data, process, and technologies.

 

Go beyond social media measurement

Our experts can help you gain greater insights into social media activities and help you visualize information in intuitive graphical format.

Track your brand growth

Track your brand growth

See where and when your social profiles are growing and get an in-depth look at their growth over time.

Visualize social demographics

Visualize social demographics

Get to know your audience by gender and geography, right down to the city level.

Measure sentiment metrics

Measure sentiment metrics

Discover real-time spikes in brand sentiment to see whether conversations about you are positive, negative, or neutral.

 


Social media analytics landscape

Social media analytics landscape

Magnasoft Technology can help your enterprise integrate social media analytics with an effective roadmap to achieve success. We enable you to build a business case toward integrating social media, determining the channels to leverage, then identifying and integrating the most effective business value drivers. Recent advances in technology such as Hadoop, NoSQL, and Data Virtualization have created a strong technology platform to tackle these vast amounts of disparate data. The issue is more of complexities and vagaries of data as opposed to the technology to assimilate and analyze it. Magnasoft Technology provides the clarity on how to work with this aggregate search data to build a viable solution, and then leverage that solution to your advantage.